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How to Measure the Impact of Your Site Migration 

How to Measure the Impact of Your Site Migration 

Site migrations could include a domain migration, subdomain to subfolder, consolidation of a site, or changing URLs within a folder. Jono Anderson wrote a great article covering how a site migration could be a variety of site changes, and how the term is

Five Easy Ideas for Creating Content Your Audience Craves

Five Easy Ideas for Creating Content Your Audience Craves

Are you responsible for creating and publishing the content for your business’ website and/or social media pages? If so, then you already know that creating content for your specific audience involves time and commitment – not to mention a reasonable

39 Essential Google Search Operators Every SEO Ought to Know

39 Essential Google Search Operators Every SEO Ought to Know

In SEO, it’s often the little things that matter. After you’ve learned the basics, you can’t stop. You need to push yourself and learn more and more. You might not learn anything that will revolutionize how you look at SEO, but I guarantee that you

5 Ways a Blog Can Help Your Business Right Now

5 Ways a Blog Can Help Your Business Right Now

There are many benefits of blogging for business today. In fact, blogging is critical. However, bland, run-of-the-mill blog posts won’t cut it. These are lazy and ineffective. So what is effective? Publishing informative, well-written articles that

Get Started with Digital Marketing: 6 Steps

Get Started with Digital Marketing: 6 Steps

Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question

What We Learned in March 2017: The Digital Marketing Month in a Minute | Distilled

What We Learned in March 2017: The Digital Marketing Month in a Minute | Distilled

What We Learned in March 2017: The Digital Marketing Month in a Minute By Andrew Tweddle . Published April 06, 2017 in the Marketing category This month’s industry news has well and truly broke free from the industry

AIOps - The Type of 'AI' with Nothing Artificial About It - Dataconomy

AIOps - The Type of 'AI' with Nothing Artificial About It - Dataconomy

The term AI (Artificial Intelligence) is being thrown around left and right these days. Many companies claim they have an AI play even when they don’t. But there’s another type of AI—an algorithmic approach to intelligence—that is smart and is

Don't fall for the AI hype: Here are the ingredients you need to build an actual useful thing

Don't fall for the AI hype: Here are the ingredients you need to build an actual useful thing

Artificial intelligence these days is sold as if it were a magic trick. Data is fed into a neural net – or black box – as a stream of jumbled numbers, and voilà! It comes out the other side completely transformed, like a rabbit pulled from a hat. That's

The future of customer engagement is mobile e-commerce: what your brand can do to prepare

The future of customer engagement is mobile e-commerce: what your brand can do to prepare

by Thai Son Nguyen / Digital , eCommerce , Marketing , Technology / 13 Jul 2017 As e-commerce continues to evolve, brands need to be innovative in how they engage with mobile customers. With 79% of all online retail sales projected to be completed via

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